本期為大家介紹在管理等領域廣泛應用的理論模型——多重動機資訊系統連續模型(Multi-motive information
systems continuance model)。
什麼是多重動機資訊系統連續模型？
多動機資訊系統連續性模型（MISC）解釋和預測離散的認知過程，透過該過程系統來實現一系列動機和期望，以及連續性意圖。MISC模型還考慮了與設計相關的維度，這些維度有可能有助於或混淆系統的使用。
MISC模型是建立在期望不確定理論、EDT和BHATECHEJEE和PrimkuMar（2004）模型上的。關於EDT的理論和文獻是豐富的。這些理論模型有時被稱作滿足預期、期望不一致，這些理論模型關注在一個經驗是否符合一個人的期望，或者這些期望是否被證實。
模型圖：
模型變數:
1.
自變數：設計期望配適、易用性、設計美學。
2.
中介變數：滿意、態度。
3.
依變數：持續意願。
模型出處
Lowry, P. B., Gaskin, J. E., &
Moody, G. D. (2015). Proposing the multimotive information systems continuance model
(MISC) to better explain end-user system evaluations and continuance intentions.
Journal of the Association for
Information Systems, 16(7), 515–579.
多重動機資訊系統連續模型認為一個人做出某種行為受到以下要素影響：
◆設計期望配適(Design Expectations Fit)
定義：通過合理的規劃、計畫傳達出來的過程和對人或事物的希望的擬合度
EX: 跟我的期望是相符合的。
◆易用性(Ease of Use)
定義：使用事物是否感覺容易方便
EX: 我對這產品易用性持保留態度。
◆設計美學(Design Aesthetics)
定義：結合美學與藝術研究的傳統理論的學科
EX: 這個產品的設計充滿美感。
◆態度(Attitude)
定義：個體對特定物件（人、觀念、情感或者事件等）所持有的穩定的心理傾向
EX: 我對這個產品很喜歡。
◆滿意(Satisfaction)
定義：意願符合心願
EX: 我對這結果很滿意。
◆ 繼續意願(Intention to Continue)
定義：對某件事物持續與否的一種主觀態度
EX: 我願意繼續使用這個產品。
文章推薦
本期，為大家推薦1篇應用多重動機資訊系統連續模型的英文論文，觸類旁通，總有一篇啟發你的學術靈感！
Proposing
the Multimotive Information Systems Continuance Model (MISC) to Better Explain
End-User System Evaluations and Continuance Intentions
Lowry, P. B., Gaskin, J. E., & Moody, G. D.
(2015).
Journal of the Association for Information Systems,
16(7), 515–579.
Keywords: Expectations; Intrinsic Motivations; Extrinsic
Motivations; Hedonic Motivations; Disconfirmation; Continuance; User Beliefs;
Satisfaction; Hedonics; Gaming, Utilitarian Systems, Design Aesthetics; Ease of
Use; Usefulness; Design-Expectations Fit
Abstract
To ensure that users want to continue using a
system, information system designers must consider the influence of users’ intrinsic
motivations in addition to commonly studied extrinsic motivations. In an
attempt to address this need, several studies have extended models of extrinsic
motivation to include intrinsic variables. However, these studies largely
downplay the role of users’ intrinsic motivations in predicting system use and
how this role differs from that of extrinsic motivation. The role of met and
unmet expectations related to system use is often excluded from extant models,
and their function as cocreators in user evaluations has not been sufficiently
explained. Even though expectations are a firmly established consequence of
motivations and an antecedent of interaction evaluations, this area remains
understudied. Our paper addresses these gaps by developing and testing a
comprehensive model—the multimotive information systems continuance model
(MISC)—that (1) explains more accurately and thoroughly the roles of intrinsic
and extrinsic motivations, (2) explains how the fulfillment of intrinsic and
extrinsic motivations affects systems-use outcome variables differently through
met expectations, and (3) accounts for the effects of key design constructs.
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